Inside are other attractive images: old photographs and player cards going back to the game’s early days. You also come across legends of the broadcast booth — Jack Buck and Harry Caray back in the day and the current voice of the team, Mike Shannon — who did their part to popularize the Cardinals. There’s even owner William DeWitt Jr. in a St. Louis Brown’s batboy uniform pictured next to Babe Ruth in 1948. His father owned the old St. Louis Browns. His son currently runs the Cards’ day-to-day operations.
These nods to history serve a marketing purpose, of course, keeping local allegiances firm. It helps that the team can call up images of past glory so easily. The Cardinals have won 10 World Series, second only to the Yankees’ 26, starting in 1926.
Hmmm, keeping allegiances firm. Interesting. Honoring old broadcasters. Interesting. Even a memento of a rarely mentioned team that has left your city. Interesting. So the Cubs get it, the Cardinals get it, the Yankees get it…..
Read here: http://online.wsj.com/article/SB124752583441435271.html#mod=WSJ_myyahoo_module
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