The Mets would like to know a few things about you

On Friday the Mets sent out a survey.  I saved it until now because there was a football game or something and I thought you’d be distracted.

Here’s a sampling of what the Mets seek to learn:

How many games did you attend last season?

How did you get the tickets?  I picked Mets.com which lead to follow-up questions about how I got to Mets.com

Then, now pay attention here, how much did you pay per ticket last year?  I will come back to this one

Where did you sit?

How optimistic are you about the 2012 Mets season?

 Extremely optimistic
 Somewhat optimistic
 Neither pessimistic nor optimistic
 Somewhat pessimistic
 Extremely pessimistic
How many games will you attend this season?
Then a new section with some combinations…
“A Family Pack for $99 which includes 4 tickets in the Pepsi Porch, 4 sodas/waters, and 4 Hotdogs”
“A $5 ticket in the Promenade seating level for a midweek game”
“A $50 ticket in the Field Level for a weekend game”
A $20 ticket in the Left Field Reserved for a weekend game”
or the intriguing “A $200 Delta ticket with access to the field (Left Field) during batting practice.”
The survey mentions the Mets “have not committed to any of these ticket offerings for 2012.”
I think this is a neat survey and its good that the Mets are finding out what interests folks like you.  As for that “how much did you pay” question, I wonder if it is related to dynamic (variable) pricing.  Remember that one?  You know, Santana is pitching for the first place Mets and its 80 and sunny and the guy on the opponents is going for his 74th home run…ticket prices might go up that day.  Yeah, I know you forgot about that one.  That’s why you have me.

The Mets will introduce dynamic pricing for 2012 single game tickets.  The face value of single game tickets will initially be offered in March 2012 at prices at or below 2011 prices.  As time progresses, those prices may be adjusted on a real-time basis, either upwards or downwards, based on market demand.  The ability for the Mets to adjust prices throughout the season will provide all fans with a variety of pricing options.

However, the Mets will not price single game tickets in Season Ticket Holder areas below the Season Ticket Holder discounted prices.

The dynamic pricing system will be powered by Qcue, Inc., which provides dynamic pricing for live entertainment and sports teams including the Arizona DiamondbacksChicago White Sox,Oakland Athletics, San Francisco Giants and St. Louis Cardinals. In addition, Qcue works with clubs in the National Basketball Association and National Hockey League.

Like I said, I know you forgot about that one and that’s why you have me.  Sign up for the free weekly newsletter if you haven’t already.

 

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