Dickey’s Dollars | The Big Lead

“It is the great American success story and his appeal goes well beyond just New York,” said Chris Lencheski, CEO of Front Row Marketing and an industry veteran. “The guy won in the biggest market, appealed to every demo, has middle America charm and personifies what mainstream brands want in an athlete. With all the issues with guys today marketing products, RA can step into a great void that exists. It’s a great opportunity for him and his team.”

via Dickey’s Dollars | The Big Lead.

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