Let’s fix the Mets brand: #1 – Market Nimmo

Steve,

You may have noticed you had 24,000 in the park (paid) on Sunday.  You may also have noticed that your Big Market Team is 17th in overall attendance, trailing the Rockies.   It was nice out. The team is playing well. Something is broken.

I am here to help, and this week I am going to give you free advice.

First up – clearly marketing Lindor isn’t working. People can tell me it’s working and I will show them that the Rockies are outdrawing the Mets.

Steve, Mr. Smile told your fans (aka customers) to buzz off  it was unforgivable.   I understand some fans will forgive anyone for anything  as long as the player hits, and will turn on the player as soon  as they don’t.

What would you do if one of your traders was rude to say Jamie Dimon.  Even one of your better traders.  If he was a jerk hole to a major investor would you be like “oh that’s ok” or would you get his ass out of there.   And you do have the financial means to flip Lindor for players and eat some catch, although I do understand why you won’t.

Fortunately you have a player in house, under team control, that you could market,   He’s likeable. He’s  good at baseball.

My first tip for you is to instruct the marketing team to take all that effort you guys throw behind Mr. Smile and pivot to Nimmo.

You have bet on the wrong horse and you’re not only not bringing in any casuals, you’re losing the core fans, like I warned you last August.   A smart man like you knows it’s more expensive to gain a new customer than to keep one.

So let’s start hereL  Market Nimmo.   Not the guy that hates the fans.   Not Vulgar Pete who can’t control himself to just say Let’s Go Mets.  The move is  Nimmo.

More free advice tomorrow.