An interesting read in the Times including an eye-opener from marketing. I may stink at reading comprehension but I took away that the Yankees know it’s a bit of a down-cycle and this is about marketing. You read it and tell me if I read it correctly.
Oh and Fred, spend some money and take back the town, will ya?
“Internally, we believed certain things were overlooked,” she said. Still, even Tymon alluded to a need to market the Yankees during a “transitional phase” for the team.
via During Dry Spell, Yankees Emphasize Monument Park – NYTimes.com.
