But fans shouldn’t expect that additional revenue to flow towards player payroll anytime soon. The team first must make up for money lost from sponsors who left. Drugstore chain Duane Reade, Xerox and casino proprietor Caesar’s — which has branded one of the premium seating-level clubs since Citi Field opened in 2009 — have all left the Mets this season.
via Advertisers Gone, NY Mets Try Tech to Attract New Sponsors | Data-Driven Marketing – Advertising Age.
