Before we begin…..a history lesson.
Back in the day, the New Jersey Devils CRUSHED it at social media. Absolutely crushed it.
The guy that ran that account, a good guy, a guy I like a lot, And he was the Devils guy so we know he is GOOD AT THIS.
But lately…I am seeing dribble. A lot of “let’s just add Mc to whatever just happened,” or “VolgelSomething” Like a ChatGPT is in charge.
Some examples of the dribble…
My first question is – who is this for?
In some (many) (all) cases it’s so MLB can get a pre-roll advertisement before you can actually see the clip.
Who is the target? Lifelong Mets fans who aren’t watching the game? Hey that’s me, and I hate this stuff. And if you’re a lifelong Mets fan who IS watching the game “McTriple” does nothing for your brand affinity.
Next question – who is behind this?
One theory I have is that “Devils Guy” does the main stuff, the things that are still cool/valuable/useful. Say this…
and maybe the in-game stuff is coming out of the MLB Office where some 22 year old Gen-Z’er is doing all the McGroundOut nonsense like this…
Those posts do nothing. They are presumably targeted at me (Mets fan not watching the game.) They just make me want to throw up in my mouth.
My other theory, and I don’t think this is true and sure hope it isn’t true, is that the new Marketing Guy they brought in during 2022 somehow thinks they know better than Devils Guy and changed the direction of things.
Let the Devils Guy do his thing Mets.
