My friends the Mets have a new ticketing idea…let’s see what this one is.
METS INTRODUCE METS FLEX, A NEW FLEXIBLE TICKET PLAN AS PART OF 2025 SEASON TICKET MEMBERSHIP PROGRAM
Mets Also Unveil New Creative Campaign Focusing on Making Memories at Mets Games
FLUSHING, N.Y., September 5, 2024 – The New York Mets today introduced Mets Flex, a new flexible ticket membership plan for the upcoming 2025 season. Mets Flex includes six different pricing tiers for fans and provides access to a range of marquee games during the 2025 season.
Based on market research and ongoing feedback from the Mets fan base, it became clear that fans desire to have greater control and flexibility around which games, and how many, to attend without being locked into a traditional, fixed season ticket package. With this flexible membership program, Mets fans can select from six different tiers and add a minimum spend to a “bank,” which can be used to buy tickets throughout the season at their convenience.
MY TAKE: Over the years the Mets (to be fair, under previous ownership) go back and forth on this. When sales are down, suddenly plans get thinner and you can flex. When the Mets make the World Series suddenly it’s 20 game plans that are mostly what you want but also Tuesday night against the Marlins sucks to be you.
As for a “bank” – unless you’re particular about “your” seats and like sitting in “your” seats, I find that 100% of the time you are better off waiting and hitting the secondary market.
“Our general approach going forward is to be far more fan centric, enhancing our fans’ accessibility to games through structured discounts and the ability to sit in different areas around the ballpark for a customized experience,” said Jake Bye, Senior Vice President of Ticketing at the New York Mets. “This flexible option was something we heard consistently from Mets fans and using that feedback and the data research from our analytics team, we created multiple program tiers designed to give fans even more options to create a package that meets their unique needs.”
The 2025 season-ticket renewal period is currently open until September 16th for existing members. Beginning today, new 2025 memberships will be available to purchase. Single game tickets and other packages are subject to dynamic pricing and will be available at a future date. Benefits of being a season ticket member include early access to Citi Field special events; food, beverage and parking discounts; the convenience of preemptively exchanging tickets; Post Season access, and access to exclusive experiences and events throughout the year.
Memories are Stories Waiting to be Told
Further supporting the season ticket renewal window and the new Mets Flex plan, the Mets have also introduced a new creative campaign which will be running across digital, social and linear television. Leaning into the nostalgia of baseball, the new short film and commercial spots focus on the life-long memories that are created at Mets games, whether that be an iconic moment on field or connecting with friends and family in the stands. Watch the full spot here.
MY TAKE: The sentiment here is on point. Nice job. Whoever hired the “actors” should be fired because almost everybody seems fake (the pizzeria guy seems real.) Some terrible acting.
“Going to a baseball game is more than just a sport. It’s a collection of moments, stories and experiences that bring people together in unique ways and create lasting memories,” commented Andy Goldberg, Chief Marketing Officer, New York Mets. “These unforgettable memories become the stories we pass down to family and friends. This new campaign shows that it’s not always the play on the field, but the time spent with our family and friends that we remember most.”
The new making memories creative will begin going live today across social, digital and television.
Fans can learn more about the exciting opportunities to become part of the Mets Season Ticket Membership family with the Mets by visiting www.mets.com/memberships.
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So not bad, but here’s the thing Mets – you’ve keyed your brand around this guy. So even though most of my fellow fans will forgive anything as long as teh stats are good enough, my wallet is closed until he’s gone. You cannot do this to the customers. Believe someone when they tell you who they are.
