INT. JERRY’S APARTMENT
Jerry: So what’s this about new jerseys?
Steve: (excited) Yes! We’re completely redesigning them!
Jerry: But why? Everything was going so well.
Steve: (confused) Well?
Jerry: Yeah, people were happy with the Grimace and the third wild card…
Elaine: And Soto.
Jerry: (nodding) And Soto. The road jerseys were perfect. Why would you mess with the road jerseys?
Steve: (leaning forward) Jerry, Jerry, Jerry… you don’t understand marketing.
Jerry: What’s to understand? The jerseys were fine.
Steve: (smirking) Exactly! They were fine. But you know what fine doesn’t do?
Elaine: Win games?
Steve: (ignoring her) Fine doesn’t sell new jerseys! Think about it – every fan already has our current jersey. But if we change them…
Jerry: (realizing) They have to buy new ones.
Steve: Now you’re getting it!
[Kramer bursts in wearing a prototype of the new jersey]
Kramer: These are gorgeous! And they come with a special QR code that lets you order McDonald’s right to your seat!
Steve: (proud) See? Innovation!
Jerry: So you’re changing perfectly good uniforms just to sell more merchandise?
Steve: (standing) Jerry, do you know how many jerseys we sold after signing Soto?
Jerry: A lot?
Steve: Exactly! And now all those people need new ones! It’s brilliant!
[Chad the social media intern calls Steve]
Chad: Mr. Steve! The jersey announcement tweet just hit 100,000 likes! And people are already complaining!
Steve: (excited) Perfect! Controversy creates cash!
Jerry: (to Elaine) Remember when baseball teams just tried to win games?