Noah Syndergaard’s Book Club?

Is this real?  A head-fake?  I saw my #1 follower tweet about it yesterday but thought it was some sort of gag.  The Daily News Remnant wrote about it.

How is this going to work? Each month, Syndergaard will announce a new book on his social media channels and invite fans to read along with him, according to a person familiar with the new club. He’ll share his favorite parts, including quotes, while engaging with fans about their thoughts on the month’s pick.

The books will stem from different categories, like self-motivation, health and fitness and leadership. Syndergaard plans to invite select authors to join in a conversation for a deeper dive into the book. (Via Daily News)