Sports Business Journal caught up with Justin Friedman who is the Mets senior vice president of strategy and analytics.
The data even led to a change in game times. The Mets shifted Saturday home games to 1 p.m., following a fan survey in which 80% voted for the earlier start time to prioritize family-friendly accessibility. They also reduced parking costs for season-ticket members.
(Shannon here – Pssst, told ya so about the start times…)
In February, the team will launch the Amazin’ Advisors Research Panel, made up of 15,000 fans from their database as well as season-ticket holders and those responding to ballpark promotions. Members will be able to send the team feedback, positive or negative, as part of what the team called an “ongoing dialogue.”
“It will be a direct place for us to listen,” Friedman said. “And we’ll know who the fan is in the process.” (via Sports Business Journal)
