Some of you may be thinking, hey cut the crap with all the nonsense and maybe win a World Series for once, but not me. I like the direction the Mets are heading. They are clearly becoming a Lifestyle Brand, with cool apparel partnerships, and their store, and DJ Herb and whatever else Alex is into this week while Steve is off Hedging.
So don’t go suggesting this is stupid when I tell you the New York Mets and New York or Nowhere (NYON) announced the launch of their co-branded collection, in partnership with New Era Cap and Major League Baseball (MLB). The exclusive collection consists of 52 carefully curated pieces, including a range of apparel and headwear for adults and kids. Produced by New Era Cap, the international sports and lifestyle brand and official on-field cap of the MLB, the collection brings together the illustrious Mets brand with NYON’s trademark style.
You can see here that ames Benesh knows what’s important. It’s not winning. It’s elevating the brand and becoming embedded in fashion culture.
“As we continue to elevate the Mets brand and become more embedded in fashion culture, we’re excited to be partnering with an iconic brand like New York or Nowhere,” said James Benesh, VP of Ballpark Experience, New York Mets. “Our fans have been asking about a collaboration with New York or Nowhere for quite some time and we’re happy we can deliver with such an extensive collection. We can’t wait to see these iconic pieces in our ballpark and on the streets of New York City.”
The launch campaign, featuring Mets Hall of Famer and Donald Trump Rally Attendee Mike Piazza, strengthens the collection’s ties to the team’s rich history while expanding its appeal to fans of all generations. The collection is now available at select locations, including Mets House in Union Square, NYON’s flagship store in Nolita, online through newyorkornowhere.com and at Citi Field,
The NYON collaboration is just one of the many recent collections for the Mets, who have previously partnered with Siegelman Stable and Aime Leon Dore., which are two brands that Mets fans are known to love.
Anyway…here’s Mike encouraging you to explore the campaign…
And here’s what appears to be Mike enjoying a different campaign….
Doesn’t Mike live in Italy and/or Florida? Is he really the guy to tell us how great New York is? Anyway…who wouldn’t want these cool looking caps…or this supposedly sold out jacket that totally sold out because they sold lots of them and they are sold out.
James and Alex, keep up the great work. You are completely in touch with your fanbase,
