In this article Advertising Mad Men: newyorker.com you will find the below
Then she announced an activation coup: the Mets had just agreed to designate a Mad Men seating section at one of their games.
“The exciting thing is everyone in our section is going to have a fedora”, Beyer went on. Of course, the band around it will have to be Mets colors.
Hmm, I like fedoras and I like Mad Men – I guess I’ll wait to see how “Mets colors” are defined before I judge.