A-Rod’s Crisis Management Team

Here’s a free commercial for Outside Eyes, the crisis management team that Alex Rodriguez hired to help him with the latest news cycle.

The below is taken directly from their website.

You have one shot to answer the question “What do you do?” Does your answer leave a confident, memorable first impression? Outside Eyes prepares clients to say everything they need to say and nothing they do not. We make sure your “elevator speech” is concise, compelling, and effective.

We will train your messengers on tone, optics, presentation, persuasion, and crises communication.

  • Develop compelling messages and use the most effective methods of delivery.
  • Contrast your position with opposing ones, and respond forcefully and quickly to attacks and misrepresentations.
  • Release information precisely when it will make the most news, and to the right members of the media.
  • Research the opposition and anticipate the response.
  • Monitor breaking news and manage news cycles in real time.

I didn’t find the section of the website which reminds you to work in the words naive, young and stupid as often as possible.