From springwise.com:
The New York Mets are….bringing social media into the stadium. Beginning this season, a Citi Field big screen will play host to an SMS marketing system that presents a whole new way for sponsors to interact with fans, and fans with each other…….
Xerox is sponsoring ‘Citi Field’s Fan Photos’, which displays a slideshow on the big screen of photos taken by supporters with their camera phones. ‘Verizon Wireless Fan Choice Awards’ runs polls on such topics as “Who is the Met’s player of the game?”, the results of which are displayed on the screen in real-time, while Caesar’s Palace has sponsored a ‘Fan Forum’ that lets fans air their views on a given subject. Wise Snacks, meanwhile, is giving fans the opportunity to vote for their preferred ‘Eighth-Inning Sing-Along’ song, and Verizon is taking it to the next base by replying to messages from their network users with an invitation to visit their in-stadium store. It’s all novel advertising that is sure to catch the attention of stadium-goers.
Or, we could tone down the noise, tone down the distractions, have organ music and win baseball games. Funny how the Cubs do fine…well except for that pesky bankruptcy and the 101 years without winning.
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