I thought the opening to this BBC article about stadium naming rights had an interesting opening…
When the New York Yankees built their new baseball stadium in 2007, chief operating officer Lonn Trost was asked if he would be selling off the naming rights for the new build.
His response? “You wouldn’t rename the White House, you wouldn’t rename Grant’s Tomb and you wouldn’t rename the Grand Canyon. This is Yankee Stadium, and this will always be Yankee Stadium.”
As a fan do you feel the $20 million from Citi has helped the team? I mean they are investing it in players, right? Right?
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