Last winter I mentioned how A-Rod is so much more to the Yankees than his numbers. He’s a TV show, he is merchandise, he’s the backpage. Mike Silva has a great take on Matsui in NY Baseball Digest. Among other things, if Matsui brings with him $10 million in ads and some international marketing advantages, he’s a lot “cheaper” than a comparative player. That being said, NL teams in Flushing should be wary of those knees.
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