The Mets rudderless brand (updated/fixed)

(Sorry about this one, I am working using a system where I can post via phone and this was up all day as if I wrote three paragraphs and stopped.  The full version didn’t take….give this one another shot).

I’m really wondering about the Mets brand this morning (something that has been talked about in the blogoverse recently.)

It doesn’t exist.

In the mid 80’s there was a swagger. I think Keith Hernandez personifies it. If you throw another fastball I will punch you.  There was a swagger.  It was very New York.

These days most of us feel the brand should be pitching and defense.  To do that you need pitchers.

The brand has become choking, injuries and perceived incompetence.

I hate to bring up certain other teams, but that team has one mission: Win the World Series.   Not “meaningful games”..win the World Series.  To do that, they understand you need pitching.

Let’s assume Omar is right and the core is back and healthy.  That core was 4 players, down to three and already down to two.  Say they get to October.  Then what?  It’s a long time between Santana starts.

I don’t want to pretend all summer that the Mets are in a wild card race.

Win. The. World. Series.

There is no bugdet.  There is no plan.   There is no brand.