I’m in the car the other day and I’m listening to one of the sports radio stations down here (don’t ask me which one, I still have just NY stations programmed into memory). Anyway, the afternoon host is talking about why the Phillies should be worried. He starts with the Braves and how they are for real and if they get one more bat they could take it.
Then on to the Mets. The host says – and I’m paraphrasing here – “the Mets are different this year. These aren’t the same Mets that collapsed a few years ago. They believe they can win. The team is not for real, but they believe they are for real, and that can make a world of difference.”
He continued on this idea of the Mets believing they were a team that could win for quite some time.
Good job Mets marketing. I didn’t love the Believe campaign at first but I guess it’s far more influential than I thought.
it’s true. it’s been a good campaign this year. belief is part of both mets lore and fandom, so why not incorporate it into a campaign for a bounce back season? good job, mets.
that being said, what a douche that philly radio host is. not quite sure what, in his eyes, makes the braves for real and the mets not. but i know this isn’t a post about the merits of on-field play, but instead the merits of a marketing campaign. so…again…good job, mets. and nice spot, dan.