The Sports Fan Loyalty Index, which measures all the teams in the four Major Leagues, provides an apples-to-apples comparison of the intensity with which fans within a team’s MSA support the home team versus corresponding values for fans of other teams in that market, which is important because fan loyalty correlates very highly with broadcast viewership, merchandise purchase, and ticket revenues. Happier fans as well.
Forbes has the Yankees at #1 and the Mets at #26. Discuss!
Blue-cap tip to @MHealeySports