Hey the Mets brought in Goldberg! Oh wait, it’s not that Goldberg. It’s this guy.
I wonder if he will take over the New Fonts initiative that was floated last fall.
Goldberg’s immediate challenges include marketing a team that doesn’t play baseball games, and also is one of the few remaining entities on earth that does not support Ukraine, joining institutions like Russia and Belarus.
This part of the press release made me throw up: ” During his time there, he led the brand by driving meaningful ways for key audiences to engage with Amex” which screams green grass and hot dogs to me.
Welcome Goldberg, and a reminder Mets Police is a capitalist site that would easily sell out to play along and get along, but this time I want a FULL steak sandwich, not just half.
ANDY GOLDBERG JOINS THE METS AS EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER
FLUSHING, N.Y., Mar. 9, 2022 – The New York Mets announced today that Andy Goldberg is joining the organization as Executive Vice President & Chief Marketing Officer. He will begin on March 23.
“Andy is a very talented individual we are excited to have join the organization and provide great leadership and experience in growing our brand,” said Mets President Sandy Alderson. “His experience leading creative and marketing teams for two Fortune 500 brands will be an instrumental part of helping grow the organization’s image.”
Goldberg joins the Mets from American Express where he served as senior vice president, global brand content and platforms. During his time there, he led the brand by driving meaningful ways for key audiences to engage with Amex. He was responsible for developing the global brand strategy and annual brand marketing plans. He helped drive and reinvent how Amex came to life for different audiences through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts.
“As a lifelong baseball fan, I understand how dedicated and passionate Mets fans are,” said Goldberg. “I would like to thank Steve, Alex and Sandy for allowing me be a part of this historic franchise. I am incredibly excited to get to work and continue to promote and develop the Orange and Blue.”
Prior to Amex, Goldberg worked at General Electric, where he was responsible for pushing GE to reinvent its world-famous brand. Named as one of Advertising Age’s Creativity 50, Goldberg helped drive the development of the GE brand strategy, creative, experiential and media planning.
He has been responsible for Emmy-nominated campaigns such as “Childlike Imagination”, which envisioned GE through the eyes of a child. Launching GE Theater, a creative storytelling arm that has produced award winning and chart-topping podcast series The Message and Life After, along with Unimpossible Films and multiple VR experiences. ‘Balance the equation’ focused on elevating women in science and engineering which included a re-imagining the ceiling of Grand Central Terminal in NY, to name a few.
In connection to this announcement, Executive Vice President & Chief Marketing, Content & Communications Officer David Newman will segue into a consulting role.
