The Fashion Brand

INT. JERRY’S APARTMENT – DAY

[Jerry, Elaine, and Steve are sitting around the living room when Kramer and Newman burst in]

Jerry: What the hell are you two wearing?

Kramer: (proudly modeling) It’s the new Mets and NYC or Nothing collection, Jerry! Fifty-two carefully curated pieces!

Newman: (smugly) Very exclusive. Very fashion-forward.

Elaine: (confused) NYC or NothingWhat does that even mean?

Steve: (excited) It’s our new brand partnership! We’re elevating the Mets brand by becoming more embedded in fashion culture.

Jerry: (sarcastically) Because that’s what baseball fans care about – fashion culture.

Newman: (defensive) It’s iconic, Jerry!

Kramer: They’re calling them “iconic pieces” and they’re not even in stores yet!

Elaine: (examining Newman’s hat) Is that Mike Piazza’s signature on there?

Steve: (proudly) Yes! Every piece has a connection to Mets history.

Elaine: Doesn’t Mike Piazza live in Italy now?

Jerry: (smirking) I guess Italy is “Nothing.”

Steve: (defensively) Our fans have been asking for this collaboration for quite some time!

Jerry: Your fans have been asking for pitching for quite some time too.

Kramer: (modeling) Don’t you see, Jerry? It’s not about winning! It’s about looking good while losing!

Steve: (offended) It’s about elevating the brand!

Jerry: (deadpan) Right. Because nothing says “elevated brand” like finishing third in the division while wearing a $200 hat.

Steve: Hey, we made the NLCS!

Jerry:  And how many rings is that?

Newman: (admiring himself) I can’t wait to wear this to the ballpark and on the streets of New York City.

Jerry: (to Steve) So instead of putting money into players, you’re putting it into… curated fashion pieces?

Steve: (proudly) Fifty-two of them!

Elaine: (to Steve) You know what would really elevate your brand? Winning a World Series.