Ad-week spoke with one of the Mets execs under the headline: Making Fans the Brand Turned the New York Mets Into More Than a Meme Team
And you know what…its very good…and it sounds like these guys get it.
Now, the article ignores the missteps like having Oral Sex Lady throw out the first pitch, and if I put my mind to it probably 800 other things (they also didn’t mention basing the marketing around the guy who hates the fans) – but it’s a very nice article and gives a person hope.
I like the ad campaign with everyone telling their own story about the Mets. That TOTALLY gets it (although it is poorly acted and they could have just grabbed real fans).
Good stuff Mets.
