Even more annoying than a corporate stadium name, is a stadium name that changes all the time – like Joe Robbie/Pro Player/Dolphins/Dolphin/Land Shark Stadium. Pick something and keep it.
“Dolphin Stadium president Bruce Schulze confirmed Friday that a naming rights deal with Land Shark Lager is likely. The Dolphins are expected to unveil the new name at a news conference next Friday.â€
Financial terms of the deal have not been released.
The one-year deal by Land Shark shows that A-B and Buffett are looking to market the brand to a broader audience, given that the stadium will host the 2010 Super Bowl
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