With yesterday’s news that no Mets jersey was in the top 20 sellers, I thought it might help the marketing department to consider that perhaps their product has gone stale.
A 20 year old man in 1998 is now in his 30’s. Perhaps his closet is filled with Black Franco and Piazza jerseys.
Why not offer him a new product?
Why not use the upcoming 50th anniversary to offer retro jerseys? Actual retro style jerseys, not the fake creams with dropshadow.
A nice pinstriped white jersey. No black. No black dropshadow. Like Casey wore.
Pair that up with a nice dark blue (Fred, that’s Brooklyn Dodger blue btw) cap with a blue button on top.
Offer a nice new road jersey in a similar scheme.
Put a nice patch on the sleeve.
And…if black sells, except for the pesky part where it isn’t selling, you can still sell black! Under the terms of the Treaty of Flushing you can wear black every Friday, and you can even have “Anything Goes” Sunday where the team wears whatever you can dream of.
Imagine….tradition AND products to sell. A brand. An identity. Seems to work just fine uptown.
You tell me which of the following pictures looks stupid?
Come on guys…take a look. Fred, how can you say no to Dodger Blue?