Super-Analyzing The New York Mets Season Ticket Holder Letter

Good morning. You can read about the guy who controls the Mets Apple here, or about the sale of Dykstra’s ring here but I thought we could spend the morning overanalyzing the letter that went out.

Dear Mets Season Ticket Holder:

Let’s start there. “Mets Season Ticket Holder” – it seems as if that was addressed to people with full season tickets. Not partial plans. So assume that anything in this letter applies only to people with full seasons, not anyone else.

Thank you for your support during our inaugural season at Citi Field.

Everyone at the Mets – our Ownership, General Manager Omar Minaya, Manager Jerry Manuel, the coaches, players, front office and staff – shares your disappointment with the 2009 season. We are also determined to get the organization and the team to where you – and we – want to be: a championship caliber team in 2010.

I could nitpick “championship caliber.” I want a “championship team” not a “championship caliber” team but I guess you can’t fire off a letter declaring you will win the 2010 World Series.

You soon will hear from Ownership and Omar about how we plan to improve the ball club through a combination of player signings, trades, enhanced player development and continued commitment to one of the highest player payrolls in Major League Baseball.

Ownership and Omar. Although Jerry Manuel was mentioned earlier, he is not mentioned here. Player signings/trades could mean anything. It could mean super Free Agents or a backup catacher.

We greatly appreciate your purchase of Mets Season Tickets – in this economy or any other. We are currently finalizing our ticket pricing for 2010. Season Ticket prices will be reduced by an average of more than 10 percent, with several seating areas being adjusted by more than 20 percent. Every Season Ticket Holder invoice for 2010 will be less than 2009.

Reader James made a great point. If the average is more ten percent, with some seats being adjusted by more than twenty percent, some seats therefore will be adjusted by less than ten percent. They could discount the super-expensive seats a lot, and your Promenade seats by a buck and achieve the average of more than 10 percent – just not to you.

We will be in touch with you in the weeks ahead regarding additional details and benefits.

As a reminder, we have scheduled a Season Ticket Holder Appreciation Day this Sunday, October 4 which will include an exclusive post-game Mr. Met Dash for you to run the bases at Citi Field.

That’s a cool thing for the season ticket holders. I was wondering how you got in, and was able to get the letter. I’ll share much but not all of it because my goal is not to create a security hassle for anyone.

Dear Mets Season Ticket Holder:

Thank you for your support as a Mets Season Ticket Holder during our inaugural season at Citi Field. The Mets will host an exclusive Mr. Met Dash for our most loyal fans, our Season Ticket Holders, following the final game Sunday afternoon, October 4th against the Houston Astros.

(Paragraphs about where to go and how to particpate)

The final game of the 2009 season will also include special giveaways and recognition for our Season Ticket Holders.

If you have any questions regarding this special opportunity please call our Ticket Office for assistance at 718-507-TIXX.

Back to the letter from above:

Thank you again for your business in 2009. We hope to earn your continued support and look forward to seeing you at Citi Field in 2010.

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