The fallacy behind “black sells”: Mets jerseys

Odds are on any given day you’ll find me ranting about the black Mets jerseys.  The best defense has always been that they sell.   This is a business right?

I have long maintained that if the Mets sold orange or blue jerseys they too would sell, because they would be new.

This morning I was doing some shopping and I decided to click on the list of Top Selling Mets items on mlb.com

Those are your Top 5.  Let’s analyze.

1.  A 2009 BP Cap.  It is blue.  It is $9.99

2.  A 2010 BP Cap.  A new item.  It is also blue.  It is $26.99 and not as good looking as the 2009er.

3.  Topps 2010 Blaster.  Coincidentally 2010 Topps are all over the blogosphere and the NY Times.  Funny how that works.

4.  A UV-protecting baseball square.  I cannot explain.

5.  2009 Topps.  Again, baseball cards are in the news.

The 6th item is a Jason Bay t-shirt in black.   Bay is new.

If they wear orange jerseys people will buy them because they will be new.  If they bring back a version of the blue jerseys those will sell too.  Anyone who wants a Piazza or Franco jersey in black has one.   I understand this is about the money, but time to let the black be turn-of-the-century retros.

Not on the best seller list are these 1987ers.