Dynamic ticket pricing comes to Citi Field

Wow I just got back and lots going on. Here’s the first thing that catches my eye.

I haven’t digested it all, and don’t know the specifics of the Mets’ plans but with other teams here’s what it tends to mean:

The Ace Pitcher is pitching against a good team and it’s 80 and sunny out. prices go up.  (Think Saturday, Santana, Phillies.)

It’s a crap matchup and it might rain. Prices go down.

Also keep in mind with all today’s news…

SEASON TICKETS means 81 game packages. In the past it has not meant the 15 game plans.

So don’t let your brain translate SEASON ticket rules into 15 game plan rules…such as when the Mets say “the Mets will not price single game tickets in Season Ticket Holder areas below the Season Ticket Holder discounted prices.”

Dynamic Pricing

The Mets will introduce dynamic pricing for 2012 single game tickets.  The face value of single game tickets will initially be offered in March 2012 at prices at or below 2011 prices.  As time progresses, those prices may be adjusted on a real-time basis, either upwards or downwards, based on market demand.  The ability for the Mets to adjust prices throughout the season will provide all fans with a variety of pricing options.

However, the Mets will not price single game tickets in Season Ticket Holder areas below the Season Ticket Holder discounted prices.

The dynamic pricing system will be powered by Qcue, Inc., which provides dynamic pricing for live entertainment and sports teams including the Arizona Diamondbacks, Chicago White Sox, Oakland Athletics, San Francisco Giants and St. Louis Cardinals. In addition, Qcue works with clubs in the National Basketball Association and National Hockey League.

Be careful what you wish for Mets fans.  Be careful what you wish for.

I’ll dive in more as time allows…but we have until March.

6 Replies to “Dynamic ticket pricing comes to Citi Field”

  1. Didn’t plans get the same discount as full season ticket holders in 2011? So it stands to figure that they will get it in 2012 and that the dynamic price won’t dip below plan pricing either.

  2. They have to something to stop the downward spiral of fans not coming. I also suspect the team will not ne much better and will wind up with a.similar record.

  3. This is business speak for we have no idea wtf we are doing so we will just claim the market determines the prices rather than actually hiring anyone with some business savvy. Correct me if I’m wrong but I believe in NY, dynamic ticket pricing is illegal because of requirements regarding face values on tickets and stuff along those lines.

  4. So the owners of the Mets lose all their money in the market, then decide to price their tickets much like a stock is priced. Their tickets will be ‘penny stocks’ by May.
    Maybe the Mayans meant the Mets would be destroyed in 2012?

    1. A stock is priced by buyers and sellers trading shares…this maybe heading more toward yield management pricing used by airlines. There is a fixed resource (seats to a game)…they are perishable (once the game ends, that ticket is worthless)…and people are willing to pay different prices for the same game. Will they charge for baggage next?

  5. Why would anybody buy tickets in advance if you know the team is going to be bad and out of it on May like next yearsteam?
    Sounds like they are trying to compete with all the people dumping low price tickets on the secondary markets.
    Knowing the Mets,.this will be a disaster!

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