ESPN has the read of the day in which my buddy Dave talks about the ticket promotions and others call the Mets crazy because that’s what people do.
Before we get to Dave, I’m a big believer in getting people in the park. If you go, you might actually like it. Mets Police Mom is a great example.
If you go and you like it you might go again.
If you go and you like it you might spend money. Jersey purchases aside I’m good for $20 in food and beverages.
If you go and you like it and bring your kid then you have a customer in 20 years.
Why leave a seat empty?
I like t-shirt Tuesday, I like the $2.50 promotion, I like the twicket, I like the ticket package I created for myself.
Here’s Dave:
“Sunday was a challenge because of the holiday, and we just wanted to make an offer available. It also was geared with experimenting in the social-media space,” Howard said. “It was a Twitter-based promotion. We called it a ‘Twicket.’ It was one of those things where we had the inventory because of the holiday. We gave it a shot, and it was very successful.
….
“It’s a balance,” Howard acknowledged. “We’re trying to strike an appropriate balance to have people come out and experience Mets baseball in 2012, to realize what a great facility we have, realize what a great experience it is, and the fact that the team is going to be a fun team to watch. We’re not going to overdo it. But, by the same token, especially early in April, we want to get people excited and have them come out and sample the product, because we think the product will be very compelling for them. We think it is a good marketing exercise to stimulate interest early on.”
There’s much more from Dave in the article. Good stuff.
Good job by the Mets trying to embrace the fans. Isn’t that what we wanted all along?
